Go beyond conventional wisdom and fads to an entirely new way of working. Filled with examples that show quality principles at work, this book covers everything from developing a customer focus, to using data, to rethinking performance appraisal.

"Before beginning any cultural transformation with a client, Fourth Generation Management is required reading of management at all levels. My clients use it as a sourcebook for learning fourth generation management behavior and to benchmark their own behavior during the transformation process."
Donna Brown, Organization Development Specialist
Oak Wood Associates, Ltd., Grand Rapids, OH

ISBN: 0-07-032715-7